|
With the unpredictability of COVID-19’s impact on the local advertising ecosystem, Borrell Associates has revised its 2020 advertising and marketing forecasts. The bad news is that the previous …
more
7/1/20
|
|
Remote work, new products and workforce cuts are just some of the most likely outcomes predicted in a new study of Local Media Association (LMA) members. In May, 127 members responded to the survey that revealed in response to the COVID-19 crisis, …
more
Mike Blinder
|
6/17/20
|
|
Google’s Support Local News campaign will begin running today in print and digital formats for the next six weeks across most local newspapers, TV, radio stations and online-only news outlets in the U.S. and Canada. Designed to help raise …
more
Mike Blinder
|
6/9/20
|
|
Second Street, an audience engagement software platform used by more than 4,000 media companies, is moving their 7th annual summit from a two-day conference in St. Louis to a free, month-long virtual series in June that anyone can attend. More than …
more
Mike Blinder
|
6/2/20
|
|
For more than 25 years, Vin Crosbie has been one of the world’s most respected experts on media and its transformation into the digital world. Having just sold the Daily Chronicle of Willimantic, Connecticut (after 25-years of family ownership), …
more
Mike Blinder
|
5/22/20
|
|
Since the beginning of the crisis, research company Magid has been assessing changes in advertiser and consumer attitudes, opinions, and needs in order to deliver insights that can help news publishers focus on their business strategy better so they …
more
Mike Blinder
|
5/19/20
|
|
Pennsylvania NewsMedia Association launches new site that aggregates statewide COVID-19 news content
During the pandemic, people are staying apprised of national statistics and recommendations, but they also are seeking their local news outlets for information about their community. With this large surge in local news consumption, the Pennsylvania …
more
Mike Blinder
|
5/12/20
|
|
Kelly Wirges has trained more than 200,000 sales professionals during her 27 years as president of ProMax, and even through the challenges of the COVID-19 crisis, she is still helping media companies find practical techniques that can be applied …
more
Mike Blinder
|
5/5/20
|
|
It's a three-prong approach. First, offer any local business that is open to advertise for free in both print and online. Then, have your sales force perform a “needs analysis” to learn marketing needs. And third, offer them a tailored solution …
more
Mike Blinder
|
4/25/20
|
|
We all know that there will be a backside to the crisis we are trying to manage through, but are you making time to realign your management structure so you're poised to recruit the best on the backside of this down-turn? Plus, if you’re currently …
more
Mike Blinder
|
4/22/20
|
|
“Local newspapers and their journalists are also among the front-line workers dedicated to serving their communities, ” says Dean Ridings, CEO of America’s Newspapers, an organization that just rolled out a new marketing campaign called …
more
Mike Blinder
|
4/14/20
|
|
Alternative news publishers are feeling the impact of COVID-19 in a number of ways, especially since a large part of their advertising base comes from restaurants, clubs and performance venues. However, some are seeing major increases in membership …
more
Mike Blinder
|
4/8/20
|
|
Most of us know Ken Doctor, the president of Newsonomics, who in 2010 predicted many of the industry disruptions that occurred over the last 10 years. Now he is working on “Lookout," a wide-reaching new model for local news that will launch later …
more
Mike Blinder
|
4/1/20
|
|
The Association of Free Community Publications (AFCP) represents publishers of community papers from coast to coast who offer free circulation. AFCP’s executive director Loren Colburn has been in touch with hundreds of members during the …
more
Mike Blinder
|
3/28/20
|
|
Borrell Associates is the nation’s leading provider of advertising trends and data for the media industry. Each month, hundreds of local businesses and advertising agencies are researched and compiled into ongoing reports. With this information at …
more
Mike Blinder
|
3/25/20
|
|
As the coronavirus spreads across the world, news media companies are grappling with so much more than coverage: work-from-home plans, coronavirus-related product development, advertising declines, and the impending fallout on the economy and …
more
Mike Blinder
|
3/23/20
|
|
In Italy, which is currently under lockdown in an effort to halt the spread of the coronavirus, a debate is waging about the importance of print newspapers. Here in the U.S., some states and cities are making sure that local newspapers have …
more
Mike Blinder
|
3/19/20
|
|
The Facebook Journalism Project is partnering with the Lenfest Institute for Journalism and the Local Media Association (LMA) to offer a total of $1 million in grants to support US and Canadian local news organizations covering the coronavirus. …
more
Mike Blinder
|
3/17/20
|
|
The Financial Times understands what it’s like to be a digital leader. It launched its first paywall in 2002 and over the last decade, the paper has focused on a “north star” metric based on reader engagement. In April 2019, the FT reached 1 …
more
Mike Blinder
|
3/11/20
|
|
In 2018, Paxton Media Group acquired the Kentucky New Era and four smaller newspapers (Dawson Springs Progress, Princeton Times Leader, Providence Journal-Enterprise and Oak Grove Eagle Post). Since then, the New Era has experienced big changes like …
more
Mike Blinder
|
2/25/20
|
