California’s Privacy Law Has Had ‘No Impact’ on Ad Revenues or Inventory, but Indirect Effects Could Hurt

California’s privacy law has cost publishers and ad tech firms when it comes to legal fees and compliance software purchases, but it turns out it’s had little to no impact on ad revenues, prices or inventory, according to publishers. Yet despite the lack of immediate impact, companies Digiday spoke with say there are ripple effects from CCPA that they expect to feel in a much more tangible way in the near future.

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