The Arizona Republic Considers Killing 'Zombies' a Staple of Its Digital Subscription Strategy


The Arizona Republic, which is owned by Gannett, is the state’s largest daily newspaper and has been around for more than 130 years. Our website is

We all know we need more digital subscriptions because the business plan of yesteryear — selling and packing more ads on our pages no matter how annoying they are to our audience — just won’t get us where we need to be as news organizations.

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