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Trib Total Media unveils AI-powered ad platform to empower local media

Publishers and the news industry know why they have trouble increasing and even maintaining their ad revenue: The tech giants have been grabbing much of it for years. There are plenty of ad dollars, but publishers also need advanced tech tools to compete with tech giants and their technologies. Trib Total Media, serving the greater Pittsburgh area is confident it has those tools.

Rebuilding and furthering trust in news is a perpetual concern for news publishers today. As editor of the “trust team” at The New York Times, it’s Edmund Lee’s mission. Among the recent steps implemented at The Times to better communicate with the public are enhanced bylines and redesigned staff author pages, which help to personify the people behind the journalism.

What does it take to produce Pulitzer Prize-winning journalism? E&P spoke with three of this year's winning newsrooms about the origin stories for each series, the editorial and resource dilemmas they faced, and the challenges they overcame along the way.
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Libraries hold a special place in the hearts of many, serving as cherished institutions that foster connections within communities. But over the past few years, U.S. libraries have become a battleground for political wrangling brought on by right-wing conservative activist groups seeking to change laws and restrict access to books or remove those they deem offensive from school and public libraries.
Data from Medill School of Journalism’s often-cited annual study, which examines the health of local news nationwide, explains the motivation for launching Press Forward last September. The initiative aims to rally major national foundations to reverse the trend of a shrinking news landscape.
For most journalists who don’t come from generational wealth starting out in their careers, taking up journalism as a career is a risky move, especially for underrepresented minorities like Niya Doyle. Who can survive on the $15–20 an hour a full-time internship might offer? Let alone perform free labor for publications that can't afford to pay writers anything at all? But without clips, you can't grow in the field or eventually write for larger publications, which means bigger earning potential.
Nonprofit news outlet NOTUS is keeping a close eye on all things government, politics and the election campaigns, but what makes the Washington, D.C.-based outlet unique are the bylines behind the daily reporting. Short for News of the United States, the publication provides in-depth analysis reported by journalism newcomers alongside veteran reporters about what’s going on in Washington, D.C., and why the news matters beyond Congress.
Local television is experiencing significant changes, including the push from networks to move top shows to streaming platforms, audience declines, and the rise of free ad-supported streaming TV. These changes have resulted in a decline in retransmission fees, increased pressure to produce varied content, and a shift in revenue models. Despite these challenges, local content still has value, and local broadcasters can engage with their communities in new ways, pivot their business models, and find new revenue streams.
As tensions over international conflicts boil, student journalists at prominent universities like Columbia, Arizona State, and Syracuse take to the front lines, documenting campus protests with fearless dedication. This E&P exclusive reporting captures the passion and complexity of today's youth activism amid a backdrop of geopolitical turmoil.
With the relaunch of The Tempe Tribune in early February of this year, Steve Strickbine, president of Times Media Group, continues his 25-year mission to rescue failing community newspapers, closed family newspapers and blooming news deserts. The Tempe Daily News ceased publication in 2009 after 122 consecutive years of serving the community. The Tempe Tribune delivers to over 20,000 readers every Sunday, and the digital edition emails to over 25,000 readers every Saturday evening.
Artificial Intelligence (AI) is proving both a blessing and a bane for news publishers. On the one hand, generative AI technologies promise productivity gains for newsrooms when used responsibly and transparently. However, it also has the potential to create a minefield of misinformation for the public and for journalists to navigate.
When journalists are looking to improve their work, understand how to dig deeper into important topics, or discover new trends in journalism, there are many training options across the country. The National Press Club Journalism Institute provides many of the same types of professional training you’d see at other places. However, unlike many other institutions, the Journalism Institute dives into the person who does the work, not just the work itself.
What started as a plan to combat disinformation and fake news, The Legitimate Platform has become the app that works to support journalists. Legitimate started in January 2020 and is a one-stop shop for journalists to spread information quickly. Conceived by Caoimhe and Gerard Donnelly, it acts as a conduit, offering items such as three hours of transcription service with unlimited uploads and, using artificial intelligence, creating article outlines in its free version.
For the Star Tribune in Minneapolis, dabbling in new ideas is at the center of the organization’s identity as they have a new CEO and publisher at the helm. Whether the company is expanding into the greater Minnesota community, creating partnerships or investing in products, changes are happening in an effort to build on the paper's 157-year legacy.
Generating revenue remains a constant challenge. Some news outlets are reinventing special sections and editions, a traditional segment of most newspapers, to attract more readers and new and loyal advertisers. Here are four examples that publications and news outlets can adopt.
Over the past year, Ashanti Blaize-Hopkins, president of the Society of Professional Journalists; LaSharah Bunting, CEO and executive director of the Online News Association; and Karen Rundlet, CEO and executive director of the Institute for Nonprofit News (INN), have stepped into the lead role at three of the most influential news associations, each as the first Black woman to hold the post. In interviews with E&P, they spoke about their new roles, how they got there and how they hope to advance their individual organizations and journalism writ large.
The 2024 class of 10 News Publishers That Do It Right is now E&P’s News Media’s 10 to Watch. They represent our industry with small-town publishers to large properties; monthly, weekly and daily publications; legacy print and digital publications; business, university and alternative publications — representing the breadth and depth of our industry. Each faced challenges and innovated to overcome them, and each has a story to tell — revenue, content, community service, engagement, business model or platform. We’re excited to highlight these 10 to Watch to give you energy and ideas.
Although media and journalism may seem to be endangered species, they are critical to revealing the truth, supporting democratic principles and creating more enlightened voters. In the many excellent collegiate media and journalism programs nationwide, the next generation is preparing to step forward to support those principles at Temple's Klein College of Media
In a move signaling a “renewed commitment to the heart of its community,” Detroit Public TV announced its relocation back to the city of Detroit and a rebranding as Detroit PBS. This significant shift underscores the organization's dedication to serving Southeast Michigan with unparalleled quality, trust, and fairness in media.
The voices in the street are often as important as those in the suite. That's the upshot of California Voices, the opinion arm of CalMatters, a California non-profit organization raising its megaphone for different kinds of experts.
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To better understand the current level of collaboration between universities and public radio stations, CCN surveyed public radio stations in the summer of 2023, receiving 95 responses from stations in 38 states. There are 182 public radio station licenses associated with universities.
In today's evolving media landscape, the role of editorial pages in sparking meaningful discussions has come under scrutiny. However, as news outlets like The Dallas Morning News, The Charlotte Observer, and the Chicago Sun-Times demonstrate, investing in opinion pages yields significant returns, fostering robust conversations and offering diverse viewpoints on local and national issues.
Last summer, Vermont News & Media launched Green Mountain Vermont Cannabis News, a website and newsletter to inform the public about the state’s evolving cannabis laws and burgeoning economy. E&P spoke with President and Publisher Jordan Brechenser and Advertising and Marketing Specialist Ahmad Yassir about how the new brand is doing.
As the Press Forward initiative gathers momentum, I’m hearing a question from the heads of public broadcasting and nonprofit news organizations alike: “Do you know where I can find a grant writer?” My answer to them: “You don't need one.” Most of these folks think they need a gifted writer who can research lists of available grant programs, spin a compelling narrative about their organization’s worthiness......
On any given day, the American people can find coverage of the U.S. border with Mexico — in print, online and circulating on social media, TV and talk radio. Partisan media outlets and politicians alike often sensationalize the coverage. But to truly understand what’s unfolding there, as well as the challenges journalists face in reporting on the border, E&P went to the sources.
In the 1980s, many cash-flush news organizations employed a public editor specifically to build and foster trust between readers and journalists. These days, just two news organizations in the United States — NPR and PBS — still appear to employ a public editor. So, is it time for more news organizations to consider hiring ombudspersons to help rebuild trust in the media — one community at a time?
News media publishers face dilemmas over social media policy today. There's a delicate balance between encouraging reporters to engage on social media — to extend journalism's reach — and avoiding pitfalls that undermine reporting. They're also grappling with respecting journalists' freedom of speech in an age when social media is integral to their professional and personal lives.
In news media advertising, organizations often spend too much time analyzing rates and comparing them to similar-sized outlets. It’s important, but sometimes, focusing too much on rate hinders the ability to assess an opportunity directly. Before immediately delving into pricing considerations, it’s crucial first to identify opportunities aligned with your organization’s goals.
Under the leadership of Dean Raul Reis, who took office in July 2022, the Hussman School of Journalism and Media at the University of North Carolina has significantly revised its curriculum, infusing courses that can assist students in excelling once they graduate — whether in journalism or other communication fields like advertising or public relations.
Ten news organizations won up to $25,000 in grants to help convert print subscribers into digital customers, and those teams no doubt celebrated their good fortune. But from the standpoint of The Lenfest Institute, which reviewed more than 50 applications and handed out the grants, the program’s value is more about helping the news industry than providing one-time allowances to 10 deserving companies.