The New York Times: Amy Weisenbach promoted to chief marketing officer

With great pleasure, I am delighted to announce Amy Weisenbach’s promotion to Chief Marketing Officer (CMO).

Since joining The Times almost eight years ago, Amy has skillfully demonstrated how crucial a nimble Marketing department and impactful consumer marketing strategies are to our ongoing success.

Amy was David Rubin’s key partner in establishing the strong Marketing department that we benefit from today. As the Head of Marketing, she’s expanded marketing’s impact on the subscription business across our portfolio of products. As our ambition for the subscription business grew, marketing’s contribution to its results grew even more.

Under Amy’s leadership, our creative work became more powerful, our paid media practice more efficient, our sales execution more seamless and scalable, our earned media programs the envy of the industry, and our brand campaigns globally recognized. The “Truth,” “Independent Journalism For An Independent Life,” and “More of Life, Brought to Life” campaigns, among others helped widen the aperture of how people think about The Times brand, helping our audience and the world understand all that The Times has to offer, for every part of their lives.

This all happened while we made some of our most drastic merchandising decisions in the history of our business as we fully leaned into the bundle. Through it all, and as anyone who has worked with Amy knows, she has led with exceptional care and empathy.

Above all, what I value most about Amy is her intuition about our audience and their relationship with The Times — which is rooted in her 20-years of experience as a marketer and also as an adjunct professor for the next generation of marketers. I often find myself asking, “What would Amy say about this,” when faced with a tricky question or a decision to be made. I know I’m not alone in hearing her voice in my head! And that’s because she has pushed so many of us to think outside of our worlds and be in the shoes of our customers and prospects — and show us why the outcome is not always obvious. Amy has broadened our perspectives and made The Times more relevant to the world — and as our CMO, I am confident that her impact in this regard will be even greater in our next stretch of growth.

Amy will continue to report to me and collaborate with David Rubin on brand positioning, maintaining a dotted line to him.

Please join me in congratulating Amy for this well deserved recognition.