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According to a research report co-produced by FT Strategies and Knight Lab at Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications, the disconnect in news consumption is growing as some publications focus on consumers they can monetize instead of building relationships with younger readers. Jeremy Gilbert, a Medill professor and Knight Chair in Digital Media Strategy, told E&P that the gap between what people want from news and what they’re getting is getting wider.
In the past, local newspapers dominated the local news ecosystem with large teams creating the most content. However, today, newsroom size is not necessarily associated with making more money. Being profitable and raising money is a challenge, but carving out distinctive beats may be a path to financial sustainability in an increasingly competitive market.
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