Just hours before a new ad campaign from a group called Pass the Torch — which planned to urge President Joe Biden to end his bid for a second term in office — Biden on Sunday announced his withdrawal from the race. In the wake of his decision, the political advertising landscape is in a state of uncertainty, just as ad spending was starting to accelerate, according to AdImpact.
Over the last two weeks, AdImpact says it tracked $165.8 million in political ads. That brings total spending so far this cycle to $3.19 billion, well ahead of the $2.61 billion that was spent at this point in the 2020 race.
Biden faced a growing number of people in his own party who wanted him to drop out, with fundraising starting to dry up. But AdImpact nonetheless said the Biden campaign remained the biggest spender of the past two weeks, dropping a total of $23.3 million on ads.
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