Here’s an idea to steal and adapt: Meet your target audiences in the online spaces where they're already gathering.
Question: What problem were you trying to solve, and why was that problem strategically important to your organization?
Answer: The Current GA is a nonprofit, investigative newsroom serving six counties in Coastal Georgia: Bryan, Camden, Chatham, Effingham, Glynn and McIntosh.
As a news organization, we see this election cycle as a multifaceted opportunity.
New readers will turn to The Current GA for information to help them feel empowered at the ballot box. They might be new to the area and unfamiliar with how voting works in Georgia, or they might be first-time voters altogether.
When planning our election coverage, we set out not just to capture the attention of these new readers, but to keep it. We wanted to move them through the audience funnel, from first-time readers to newsletter subscribers and donors, with our election coverage being their gateway into our work.
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