Here’s an idea to steal and adapt: The Keene Sentinel added video and transcripts to a local health podcast to make each episode as accessible as possible.
Question: What problem were you trying to solve, and why was that problem strategically important to your organization?
Answer: As a legacy print newspaper, The Sentinel is always looking for new ways to engage younger audiences and remain relevant in the ever-changing news landscape. We identified, through community research, that the people we were trying to reach were looking for more local multimedia content.
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