Want to reach a client? Survey finds they’d rather get your email than phone call

Smiling and dialing? That’s no way to sell advertising in 2024. Borrell Associates says only one in ten local advertisers surveyed prefers to buy using a phone call. Their favorite method: emailing a sales rep. Small and medium-sized businesses say they would rather do than have an in-person meeting.

In its latest “Chart of the Week” series, Borrell says 38% of local advertisers prefer to buy through email, compared to 30% that like face-to-face interaction. Both are far more optimal to local buyers than a DIY website, preferred by 12% or a phone call, the favorite method of 10% of those surveyed.

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